Privacy Policy

Effective Date: April 24, 2025

Business Name: Desilishes

Owner: Shailesh Gautam Jaiswal

Email: rajkumarjaiswal734@gmail.com

Phone: +91 9967329996

Website: www.desilishes.in

At Desilishes, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our website (www.desilishes.in) or purchase books from us. By using our website, you agree to the practices described in this policy. If you do not agree, please refrain from using our website.

Information We Collect

We collect the following types of information to provide and improve our services:

Personal Information:

Name, email address, phone number, and shipping/billing address when you place an order, create an account, or contact us.

Payment details (e.g., credit/debit card information, UPI ID) processed securely through third-party payment gateways.

Account details (e.g., username, password) if you register on our website.

Non-Personal Information:

Browsing data (e.g., IP address, browser type, device information, pages visited) collected via cookies, web beacons, or analytics tools.

Order history and book preferences to personalize your shopping experience.

Voluntarily Provided Information:

Feedback, reviews, ratings, or inquiries submitted through our website, email, or phone.

How We Use Your Information

We use your information for the following purposes:

To process, fulfill, and deliver your book orders, including sending order confirmations and shipping updates.

To provide customer support, such as responding to queries, complaints, or refund requests.

To communicate with you about new books, promotions, or discounts (only if you opt-in to marketing emails).

To improve our website, products, and services by analyzing user behavior and preferences.

To comply with legal obligations, such as tax reporting or responding to legal requests.

To prevent fraud, secure our website, and enforce our Terms and Conditions.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your data only in the following cases:

With trusted service providers (e.g., courier companies, payment gateways) to fulfill orders, process payments, or deliver services. These providers are contractually bound to protect your data and use it only for the specified purpose.

When required by law, such as to comply with court orders, government regulations, or tax authorities.

With your explicit consent, such as for marketing campaigns with partners.

In anonymized or aggregated form (e.g., website traffic statistics) for analytics or reporting, ensuring your identity is not disclosed.

Data Security

We take reasonable measures to protect your personal information, including:

Using Secure Socket Layer (SSL) encryption for data transmission (e.g., during checkout).

Storing data on secure servers hosted by Hostinger with restricted access.

Implementing firewalls, malware scanning, and regular system updates to address vulnerabilities.

Please note that no online transmission or storage method is 100% secure, and we cannot guarantee absolute security. If we detect a data breach, we will notify affected users as required by the DPDP Act, 2023.

Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels) to:

Enhance website functionality (e.g., remembering your cart items or login details).

Analyze website performance and user behavior to improve our services.

Deliver personalized content or ads (if you opt-in).

You can manage cookie preferences through your browser settings or our website’s cookie consent popup. Disabling cookies may limit some website features, such as cart functionality.

Your Rights

Under the Digital Personal Data Protection Act, 2023, and other applicable Indian laws, you have the following rights regarding your personal data:

Access: Request a copy of the personal information we hold about you.

Correction: Request corrections to inaccurate or incomplete data.

Deletion: Request deletion of your data, subject to legal retention obligations (e.g., tax records).

Restriction: Request restriction of data processing in certain cases.

Data Portability: Request a transferable copy of your data in a structured format.

Opt-Out: Opt-out of marketing communications at any time by clicking “unsubscribe” in emails or contacting us.

To exercise these rights, contact us at rajkumarjaiswal734@gmail.com or +91 9967329996. We will respond within 30 days, as required by law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations:

Order-related data (e.g., name, address, purchase history) is retained for 5 years to comply with tax and accounting laws.

Account information is retained until you request deletion or your account remains inactive for 2 years.

Non-personal data (e.g., analytics) may be retained indefinitely in anonymized form.

After the retention period, we securely delete or anonymize your data.

Third-Party Links

Our website may include links to third-party websites or services (e.g., payment gateways, social media platforms). We are not responsible for the privacy practices or content of these third parties. Please review their privacy policies before sharing information.

Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have collected data from a minor, please contact us immediately at rajkumarjaiswal734@gmail.com to have it removed.

International Data Transfers

As Desilishes operates in India and uses Hostinger’s servers (which may be located outside India, e.g., Singapore or the US), your data may be transferred internationally. We ensure such transfers comply with the DPDP Act, 2023, and include safeguards like standard contractual clauses to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page (www.desilishes.in/privacy-policy), and we may notify you via email or a website notice. Your continued use of the website after changes constitutes acceptance of the revised policy.

Contact Us

For any questions, concerns, or to exercise your data rights, please contact:

Email: rajkumarjaiswal734@gmail.com

Phone: +91 9967329996

Address: [Not provided; please insert if applicable]

Note: This Privacy Policy complies with the Digital Personal Data Protection Act, 2023, and other applicable Indian laws. Nothing in this policy limits your statutory rights.